Nike Commissions Greg Mike for Its Art of SNKRS Series in Atlanta

 - Apr 5, 2019
References: instagram & hypebeast
Greg Mike has made a name for himself with his street graffiti and murals. Recognizing the value of his talent, footwear purveyor Nike commissions the creative to produce an "expressive mural" that displayed recognizable Atlanta landmarks in the artist's signature style. From Peachtree Street to the MARTA train to the downtown skyline, Greg Mike also infuses his artistic composition with nods to Nike products as seen from the gigantic Air Max sneaker.

This project is one of many instances where big brand names are collaborating with artists and thus increasing each other's value. Through these opportunities, artists like Greg Mike can gain exposure and become more prominent in the public's eye. The brand, on the other hand, gains a unique and expressive quality that makes it more relatable and interesting to consumers.

Photo Credits: Recess Studios