Sunday Ivy is a new beauty product company that's targetted towards Gen Z. The company gained notable success after its fuzzy velvet makeup sponges become a viral hit on social media. The velvet makeup sponges were created with microfiber for a flawless and smooth application.
Due to the sponge's texture, the velvet makeup sponge actually absorbs 70% less of consumers' foundation than traditional blenders, ensuring you get the most out of your product. To use the sponge, submerge the blender in water and squeeze out the remaining water. Place a drop of liquid foundation or concealers and begin applying from the center towards the outside of your face. Consumers can also use this product without water to apply powder bronzers, blush, and highlighters.