paq is a "London-based conceptual creative agency" and its drop for the Spring/Summer 2019 season boasts an assortment of cozy streetwear. Playfully dubbed 'the co-z paq,' the clothing features a soothing color palette, chic typographic elements, as well as uniform unisex silhouettes.
The offerings intentionally blur the lines between what is considered to be loungewear and streetwear, facilitating garments that are versatile, with a stylish edge. A welcomed experimentation, the brand first hit the radar of contemporary fashion enthusiasts in 2018 thanks to Kendrick Lamar who wore paq during an NBA All-Star game.
In addition to being profiled by a celebrity, the conceptual brand is also concerned with making its cozy streetwear available at an accessible price. As a result, garments in this collection retail between $50 and $80 USD.