paq is a "London-based conceptual creative agency" and its drop for the Spring/Summer 2019 season boasts an assortment of cozy streetwear. Playfully dubbed 'the co-z paq,' the clothing features a soothing color palette, chic typographic elements, as well as uniform unisex silhouettes.
The offerings intentionally blur the lines between what is considered to be loungewear and streetwear, facilitating garments that are versatile, with a stylish edge. A welcomed experimentation, the brand first hit the radar of contemporary fashion enthusiasts in 2018 thanks to Kendrick Lamar who wore paq during an NBA All-Star game.
In addition to being profiled by a celebrity, the conceptual brand is also concerned with making its cozy streetwear available at an accessible price. As a result, garments in this collection retail between $50 and $80 USD.
What Makes This Trend Stand Out
- Loungewear-inspired Streetwear
- Fashion brands can explore the trend of combining comfort with fashion for versatile and stylish clothes.
- Affordable Streetwear
- Streetwear brands can aim for accessibility and affordability to reach a wider audience.
- Unisex Fashion
- Fashion brands can consider gender-neutral designs and inclusive marketing to cater to diverse consumers.
Sectors Adopting This
- Fashion
- Fashion brands can adopt the trend of loungewear-inspired streetwear in their designs and pricing.
- Streetwear
- Streetwear brands can benefit from the trend of offering affordable high-quality clothing to reach a wider audience.
- Marketing/advertising
- Marketing and advertising agencies can explore the trend of promoting unisex clothing and diverse beauty standards in their campaigns.
