McDonald's McCafé recently announced the launch of its new, kindness-focused promotion called 'McCafé It Foward.' The campaign is designed to spread goodness by rewarding individuals with a yellow card that's redeemable for one free small cup of McCafé Premium Roast Coffee or Iced Coffee per person.
After a consumer has used the card, they are encouraged to pass it along to friends, family members, or strangers who have done them a kindness to "pay it forward." The McCafé It Forward promotion was inspired by "the kindness our customers have shown one another—like picking up the tab for the car next in the drive-thru or with simple acts like holding the door open."
This new kindness-rewarding initiative will run for three days beginning August 21st, and will end on the 23rd.