STōK Cold Brew Coffee is now officially taking applications from those who want to apply for a "STōK-bbatical," a break that pays people to quit their job and pursue a passion. To support people who can feel that life has more to offer them, STōK Cold Brew Coffee will be shelling out $30,000 each to three people.
To enter, people with a passion are asked to write to the brand and tell it what they do for a living, as well as what they'd do with $30,000. Those who get to live out their STōK-bbatical dream will have the chance to go on a great adventure and capture their experience on social media to inspire others.
What's Driving This Trend
- Passion-pursuing Giveaways
- STōK Cold Brew Coffee is rewarding people with a 'STōK-bbatical' to pursue their passions and inspire others.
- Financial Support for Personal Growth
- Providing $30,000 to individuals to quit their jobs and explore their passions opens up opportunities for disruptive innovation in personal development and lifestyle brands.
- Adventure-driven Social Media Content
- Creating captivating content on social media while pursuing exciting adventures can lead to new disruptive trends in the travel and digital content creation industries.
Who This Affects Most
- Food and Beverage
- STōK Cold Brew Coffee's 'STōK-bbatical' giveaway creates disruption by supporting individuals in exploring passions and connecting with their coffee-loving audience.
- Personal Development
- Financially supporting individuals to quit their jobs and pursue their passions can lead to disruptive innovations in personal growth, coaching, and self-improvement industries.
- Travel and Tourism
- Inspiring adventure-driven social media content through 'STōK-bbatical' allows for disruptive opportunities in travel, tourism, and digital media industries.
