With hard seltzer becoming the go-to drink of choice for a growing number of young consumers, Colorado has announced that it will be hosting a dedicated hard seltzer festival dubbed 'Fizz Fight.' Set to take place on September 14th, 2019, Fizz Fight will be the first-ever hard seltzer festival.
Fizz Fight will be taking place this fall at the EXDO Event Center in Denver, Colorado. The event will feature over 60 different hard seltzer brands, so that fans can sample many different drink options. Beyond the hard seltzers, there will also be tastings, art exhibitions, food trucks, and more.
With dollar sales of hard seltzer up 185% from last year, it's clear that Fizz Fight is tapping into a growing category.
Image Credits: Fizz Fight.