With hard seltzer becoming the go-to drink of choice for a growing number of young consumers, Colorado has announced that it will be hosting a dedicated hard seltzer festival dubbed 'Fizz Fight.' Set to take place on September 14th, 2019, Fizz Fight will be the first-ever hard seltzer festival.
Fizz Fight will be taking place this fall at the EXDO Event Center in Denver, Colorado. The event will feature over 60 different hard seltzer brands, so that fans can sample many different drink options. Beyond the hard seltzers, there will also be tastings, art exhibitions, food trucks, and more.
With dollar sales of hard seltzer up 185% from last year, it's clear that Fizz Fight is tapping into a growing category.
Image Credit: <i> Fizz Fight.</i>
Why This Trend Is Growing
- Dedicated Hard Seltzer Festivals
- Opportunity for event organizers to create dedicated festivals centered around hard seltzer, attracting a growing number of young consumers.
- Growing Popularity of Hard Seltzer
- Rise in sales and demand for hard seltzer presents an opportunity for beverage brands to innovate and expand their product offerings.
- Rapid Expansion of the Hard Seltzer Market
- Emerging market for hard seltzer provides a platform for new and existing brands to enter and compete in the beverage industry.
Industries Being Reshaped
- Event Planning
- Event planners can tap into the growing popularity of hard seltzer by organizing dedicated festivals and events focused on this beverage category.
- Beverage
- Beverage companies have the opportunity to capitalize on the rising demand for hard seltzer by expanding their product lines and developing new flavors and variations.
- Alcohol and Spirits
- The growing market for hard seltzer presents an innovative opportunity for alcohol and spirits companies to create and market their own versions of this popular beverage.
