South American Wine Brands Launched In-App Experiences on Drizly
Laura McQuarrie — August 20, 2019 — Tech
References: drinkar.co & prnewswire
South American brands Casillero del Diablo, Trivento and Frontera partnered with beverage delivery app Drizly to share immersive augmented reality cocktail recipes with consumers powered by DrinkAR.
With Casillero del Diablo's Reserva line, augmented reality brings a 360-degree wine tour to life and Trivento, the official wine of Major League Soccer, shares an augmented reality game when drinkers scan their bottle of Trivento Reserve. The AR experience from Frontera is centered on educating consumers on how to make delicious wine-based cocktails like Spiced Sangria, Frosé or the Paloma Blanca.
As Drizly has been integrated into each wine brand's augmented reality for the first time, users are able to quickly purchase a featured wine and see it delivered to their home in as little as an hour.
With Casillero del Diablo's Reserva line, augmented reality brings a 360-degree wine tour to life and Trivento, the official wine of Major League Soccer, shares an augmented reality game when drinkers scan their bottle of Trivento Reserve. The AR experience from Frontera is centered on educating consumers on how to make delicious wine-based cocktails like Spiced Sangria, Frosé or the Paloma Blanca.
As Drizly has been integrated into each wine brand's augmented reality for the first time, users are able to quickly purchase a featured wine and see it delivered to their home in as little as an hour.
Trend Themes
1. AR Cocktail Recipe Experiences - The augmented reality cocktail recipes provided by Casillero del Diablo, Trivento, and Frontera demonstrates the abundance of opportunity for businesses to enhance their products through unique, immersive experiences.
2. 360-degree Experiences - Casillero del Diablo's augmented reality 360-degree wine tour indicates a trend towards fully immersive, sensorial experiences in the beverage industry.
3. Integrated AR Shopping - Drizly's integration of augmented reality into each wine brand's experience presents an opportunity for further blending of immersive technology and e-commerce, particularly in the retail industry.
Industry Implications
1. Beverage - The partnership between South American wine brands Casillero del Diablo, Trivento, and Frontera with Drizly to develop augmented reality cocktail recipes highlights the potential for the beverage industry to innovate and create unique and engaging experiences for their customers.
2. E-commerce - Drizly's integration of augmented reality for each wine brand's product page indicates the potential for e-commerce companies to utilise immersive technology to enhance online shopping experiences.
3. Retail - The collaboration between Drizly and wine brands Casillero del Diablo, Trivento, and Frontera showcases the potential for retailers to utilise augmented reality technology to enhance the shopping experience and boost sales.
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