Trivento Launches New UK Ad Campaign Promoting Its Premium Malbec
Niko Pajkovic — November 17, 2021 — Marketing
References: trivento & thedrinksbusiness
Argentinean wine brand Trivento has launched a new ad campaign featuring a 20-second spot to promote its premium tier wine, Private Reserve Malbec.
Launched on November 15, the new ad is said to belong to a broader marketing investment by the company that aims to target the UK market in an effort to bolster the brand's increasingly strong position amongst British consumers. The 20-second spot will belong to Trivento's ‘Bold Discoveries’ series, which is set to run until Christmas.
According to Trivento, the new ad, which intends to reach ‘Food & Wine Enthusiast’ consumers during the holidays, is expected to deliver 5.7 million impressions on catch-up programs alone. “We’ve experienced a step-change in our brand awareness over the last 12 months, and with this heavyweight Private Reserve campaign, we’re excited to drive our premium tiers further," said Preety Johl, Trivento's Marketing Manager.
Image Credit: Trivento
Launched on November 15, the new ad is said to belong to a broader marketing investment by the company that aims to target the UK market in an effort to bolster the brand's increasingly strong position amongst British consumers. The 20-second spot will belong to Trivento's ‘Bold Discoveries’ series, which is set to run until Christmas.
According to Trivento, the new ad, which intends to reach ‘Food & Wine Enthusiast’ consumers during the holidays, is expected to deliver 5.7 million impressions on catch-up programs alone. “We’ve experienced a step-change in our brand awareness over the last 12 months, and with this heavyweight Private Reserve campaign, we’re excited to drive our premium tiers further," said Preety Johl, Trivento's Marketing Manager.
Image Credit: Trivento
Trend Themes
1. Holiday Season Wine Campaigns - Opportunity for wine brands to boost sales during the festive season through targeted ads.
2. Premium Wine Promotion - Investment in promoting premium wine tiers to enhance brand recognition and sales.
3. Targeted Advertising - Efforts to reach specific consumer demographics, such as 'Food & Wine Enthusiasts', through advertising campaigns.
Industry Implications
1. Wine Industry - Opportunity for wine brands to increase sales through effective holiday season marketing campaigns.
2. Marketing and Advertising Industry - Opportunity for marketing and advertising professionals to work with wine brands to develop effective holiday season campaigns.
3. Hospitality Industry - Opportunity for restaurants, bars, and hotels to partner with wine brands during the holiday season to offer premium wine options to consumers.
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