Viña Concha Y Toro Launches a New Low-Calorie Alcohol Collection
Kanesa David — June 19, 2023 — Lifestyle
References: casillerodeldiablo & thedrinksbusiness
Viña Concha y Toro, a renowned winery in Latin America, has recently introduced a new product named Belight. Launched under the Casillero del Diablo label, the new lineup is designed to offer a low-calorie alternative to consumers. Belight boasts a remarkably low-calorie content of 65 calories per 125ml glass, accompanied by an alcohol by volume (ABV) of 8.5%.
The Belight range currently includes a 'Sauvignon Blanc' variant, characterized by a pale yellow hue and exhibiting fragrant citric aromas complemented by subtle herbal undertones and notes of white peach. Additionally, the 'Rosé' variant showcases captivating wild berry aromas and delicate floral nuances, which harmonize with its rich dark fruity flavors and acidity levels.
The introduction of Belight is a response to the growing demand for products that are both low in alcohol content and calories, driven by health-conscious consumers. The Belight range is available on the Casillero del Diablo website.
Image Credit: Viña Concha y Toro
The Belight range currently includes a 'Sauvignon Blanc' variant, characterized by a pale yellow hue and exhibiting fragrant citric aromas complemented by subtle herbal undertones and notes of white peach. Additionally, the 'Rosé' variant showcases captivating wild berry aromas and delicate floral nuances, which harmonize with its rich dark fruity flavors and acidity levels.
The introduction of Belight is a response to the growing demand for products that are both low in alcohol content and calories, driven by health-conscious consumers. The Belight range is available on the Casillero del Diablo website.
Image Credit: Viña Concha y Toro
Trend Themes
1. Growing Demand for Low-calorie Alternatives - Belight is a response to the increasing demand for products that are low in alcohol content and calories, presenting opportunities for companies to develop innovative low-calorie options.
2. Health-conscious Consumer Market - Belight caters to health-conscious consumers who are seeking low-calorie alcoholic options, providing a potential market for companies to tap into with their own low-calorie product offerings.
3. Focus on Alcohol Content and Calories - Belight's emphasis on low alcohol content and calorie count showcases a trend towards consumers wanting to make healthier choices while still enjoying alcoholic beverages, creating opportunities for brands to develop similar lines of low-calorie spirits.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from Belight by creating similar low-calorie alternatives and capturing the growing market of health-conscious consumers looking for low-calorie alcoholic options.
2. Wine and Spirits - The wine and spirits industry can explore the development of low-calorie wine and spirits as a response to the demand for healthier alcoholic options, following Viña Concha y Toro's success with their Belight range.
3. Health and Wellness - The health and wellness industry can intersect with the alcohol industry by focusing on low-calorie alcoholic options like Belight, appealing to health-conscious consumers who still want to enjoy a drink without the guilt.
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