Thomas Ashbourne Craft Spirits, an award-winning and female-led canned and bottled craft cocktail company, entered into a partnership with actor, producer, and cocktail enthusiast Neil Patrick Harris to introduce a new and exciting cocktail offering—'The After Hours' Espresso Martini.
'The After Hours' Espresso Martini boasts a smooth finish with a strong caffeinated aroma, betraying notes of Arabica and dark roast espresso beans, vanilla, and dark chocolate. The cocktail is made with all-natural, premium craft vodka and has a 12% ABV. It is kosher-certified and gluten-free.
This is not the first time Thomas Ashbourne Craft Spirits partners with a celebrity to elevate its ready-to-sip premium craft cocktails. In the past, the brand has collaborated on The Hardscatto from Playboi Carti, The Perfect Cosmo by SJP, and more.
Image Credit: Thomas Ashbourne Craft Spirits
What Makes This Trend Stand Out
- Celebrity Collaborations
- Partnering with celebrities to create unique cocktail offerings presents a disruptive innovation opportunity for craft cocktail companies.
- Ready-to-drink Craft Cocktails
- The growing market for canned and bottled craft cocktails offers a disruptive innovation opportunity for beverage companies.
- Premium Ingredients and Flavor Profiles
- Crafting cocktails using all-natural, premium ingredients with unique flavor combinations can be a disruptive innovation opportunity for spirits producers.
Sectors Adopting This
- Craft Cocktail
- Craft cocktail companies have the potential to benefit from collaborations with celebrities to create unique and exciting cocktail offerings.
- Beverage
- Beverage companies can capitalize on the growing market for ready-to-drink craft cocktails by introducing innovative and high-quality products.
- Spirits
- Spirits producers can explore disruptive innovation opportunities by incorporating premium ingredients and creating unique flavor profiles in their craft cocktail offerings.
