three flavors of premium vodka martinis - Espresso, Chocolate, and Chocolate Peppermint - that are ready to be shaken and served. The founders of XXI Martinis, Shannon Keeran and Angelo Bottley, met in Las Vegas, where Keeran tasted Bottley's espresso martini and knew he had to bottle it. The brand launched in Ohio and has since expanded into Nevada, Georgia, Kentucky, and Massachusetts, with plans to continue expanding in 2023.
In addition to its expansion, XXI Martinis has also received high accolades, including a double gold medal and a best of category award at the ADI2022 International Spirits Competition. “From the moment I tasted Angelo’s espresso martini, I knew I had to bottle it,” said Shannon Keeran, co-founder of XXI Martinis. “We launched in Ohio earlier this year and are blown away by the interest in and response to the brand. We’ve expanded into Nevada, Georgia, Kentucky, Massachusetts this year and we aren’t slowing down in 2023.”
Image Credit: XXI Martinis
What's Driving This Trend
- Ready-to-drink Cocktails
- The success of XXI Martinis' bottled martinis showcases the growing trend of consumers preferring ready-to-drink cocktails for convenience and taste.
- Specialty Cocktail Branding
- The uniqueness and creative flavors of XXI Martinis' bottled martinis demonstrates the potential for specialty cocktail brands to stand out in a crowded market.
- Craft Spirits Competitions
- XXI Martinis' recent recognition at the ADI2022 International Spirits Competition highlights the importance of craft spirits competitions for smaller, niche brands to gain recognition and exposure.
Who This Affects Most
- Alcoholic Beverage
- Ready-to-drink cocktails and specialty cocktail branding present opportunities for innovation and disruption in the alcoholic beverage industry.
- Hospitality
- The convenience and popularity of ready-to-drink cocktails can influence and disrupt the hospitality industry, particularly in regards to bar and nightclub offerings.
- Craft Spirits
- Craft spirits competitions and consumer interest in unique and creative flavors provide opportunities for disruption and growth within the craft spirits industry.
