With its global #SaveTheNight campaign, Jägermeister is introducing a limited-edition #SaveTheNight bottle that will help to donate to artists, creatives, bartenders and club owners who have been impacted by the pandemic. The limited-edition bottle aims to unite the nightlife community around the world, as the bottle will first be made available in countries like Germany, Switzerland, Belgium and the UK, followed by South Africa, South Korea, China and Australia later this summer.
The bottle features a design by German illustrator Max Löffler and it depicts a portal, a tunnel, gridlines and a light beam, which symbolize the way towards hope and better days ahead. On the reverse side of the bottle, Jägermeister emphasizes "The good times will come again. Until they do, this bottle is for those who make the night."
Image Credit: Jägermeister