Gucci launches a retro windbreaker for Fall/Winter 2019, with design elements nodding to the 1980s. The piece itself is functional and retails for a whopping $2,600 USD.
The light outerwear is designed by Alessandro Michele. The upper mixes red, grey, and a symbol-heavy pattern that is surely what draws consumer attention to the retro windbreaker. Through the aesthetic of the pattern, Gucci is able to evoke a number of print symbols that are boldly tied to its fashion identity. It is essentially "an interlocking pattern of red 'GG' belts, love hearts, stars, and knots." This will surely capture the eye of dedicated fans of the high-fashion brand.
The retro windbreaker is complete with delicate piping that divides the silhouette into bold color and print sections.
Image Credit: The Webster
What's Driving This Trend
- Retro Windbreakers
- Disruptive Innovation Opportunity: Designing retro windbreakers with bold and symbol-heavy patterns to attract attention and evoke nostalgia.
- Graphic-print Sports Jackets
- Disruptive Innovation Opportunity: Creating sports jackets with interlocking patterns of belts, symbols, and prints to capture the eye of fashion enthusiasts.
- Functional Outerwear
- Disruptive Innovation Opportunity: Developing functional outerwear with delicate piping and bold color sections for a contemporary and stylish look.
Who This Affects Most
- Fashion Retail
- Disruptive Innovation Opportunity: Incorporating retro windbreakers with symbol-heavy patterns and bold colors to cater to fashion-conscious consumers.
- Luxury Fashion
- Disruptive Innovation Opportunity: Introducing graphic-print sports jackets with interlocking patterns that evoke a high-fashion identity, appealing to luxury fashion enthusiasts.
- Outerwear Manufacturing
- Disruptive Innovation Opportunity: Designing functional outerwear with delicate piping and functional features to meet the demands of modern consumers.
