The Irn-Bru Crimbo Juice will Only be Available in Scotland
Michael Hemsworth — October 30, 2019 — Marketing
References: agbarr & conveniencestore
The Irn-Bru Crimbo Juice has been announced by Barr Soft Drinks as a new seasonal offering for Scottish consumers to pick up this holiday as a premium pairing with popular fare.
Available only in Scotland for a limited time, the drink features a spiced ginger flavor that is achieved using a mix of the original product along with ginger, clove and cinnamon. This spicy flavor profile is sure to make it a warming option to enjoy when the weather gets cold as an alternative to other mainstream varieties.
Marketing Director at Barr Soft Drinks Adrian Troy commented on the new Irn-Bru Crimbo Juice saying, "Timely NPD of this kind delivers premium value, creates a feel-good factor and opens up profitable new consumption occasions. In the last year, limited edition flavours have added almost £190m to the soft drinks category (IRI Marketplace, Value Sales, MAT to 19.07.19, Total Coverage) and we are confident that Irn-Bru Crimbo Juice will add excitement to the soft drinks fixture and incremental retailers sales during the festive period.”
Available only in Scotland for a limited time, the drink features a spiced ginger flavor that is achieved using a mix of the original product along with ginger, clove and cinnamon. This spicy flavor profile is sure to make it a warming option to enjoy when the weather gets cold as an alternative to other mainstream varieties.
Marketing Director at Barr Soft Drinks Adrian Troy commented on the new Irn-Bru Crimbo Juice saying, "Timely NPD of this kind delivers premium value, creates a feel-good factor and opens up profitable new consumption occasions. In the last year, limited edition flavours have added almost £190m to the soft drinks category (IRI Marketplace, Value Sales, MAT to 19.07.19, Total Coverage) and we are confident that Irn-Bru Crimbo Juice will add excitement to the soft drinks fixture and incremental retailers sales during the festive period.”
Trend Themes
1. Seasonal Flavored Drinks - Disruptive innovation opportunity in creating unique and limited-edition flavors for the holiday season to drive consumer excitement and increase sales.
2. Spiced Beverage Trend - Disruptive innovation opportunity in adding spices like ginger, clove, and cinnamon to beverages to offer a warming and unique flavor profile.
3. Limited Edition Offerings - Disruptive innovation opportunity in launching limited edition drinks to create a sense of exclusivity and drive consumer demand.
Industry Implications
1. Beverage - Disruptive innovation opportunity for beverage companies to create seasonal and spiced drink offerings to tap into the growing consumer demand for unique flavors.
2. Soft Drinks - Disruptive innovation opportunity in the soft drinks industry to introduce limited edition flavors during the festive season to boost sales and attract new customers.
3. Retail - Disruptive innovation opportunity for retailers to capitalize on the popularity of limited edition and seasonal drinks by creating dedicated shelf space and promotions to drive sales.
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