The Irn-Bru Crimbo Juice has been announced by Barr Soft Drinks as a new seasonal offering for Scottish consumers to pick up this holiday as a premium pairing with popular fare.
Available only in Scotland for a limited time, the drink features a spiced ginger flavor that is achieved using a mix of the original product along with ginger, clove and cinnamon. This spicy flavor profile is sure to make it a warming option to enjoy when the weather gets cold as an alternative to other mainstream varieties.
Marketing Director at Barr Soft Drinks Adrian Troy commented on the new Irn-Bru Crimbo Juice saying, "Timely NPD of this kind delivers premium value, creates a feel-good factor and opens up profitable new consumption occasions. In the last year, limited edition flavours have added almost £190m to the soft drinks category (IRI Marketplace, Value Sales, MAT to 19.07.19, Total Coverage) and we are confident that Irn-Bru Crimbo Juice will add excitement to the soft drinks fixture and incremental retailers sales during the festive period.”