The United Way recently launched the 'Unignorable Tower' campaign in an effort to highlight the 116,317 people in the GTA struggling to keep a roof over their heads. The campaign features a digitally crafted tower beside the CN Tower to tangibly showcase the issue. “This tower isn’t real. The problem it represents is,” reads the website. “The #UNIGNORABLE Tower was imagined to represent the scale of the problem, and bring attention to this big and complicated issue.”
To raise funds to reduce poverty, United Ways invited companies, schools, and individuals to participate in a CN Tower climb. Participants were required to raise at least $100 CAD to be eligible to attempt to climb the 1,776 steps to the top of Toronto's historic landmark.
Image Credit: @Mikerizzi/Instagram, Norm Li