In January 2020, Jinx is launching as a direct-to-consumer pet brand that offers a modern approach to pet wellness. While many dog wellness brands are centered on feeding dogs like wolves, Jinx offers products based on the perspective that "Our dogs have evolved and have lifestyles full of doggie playdates, trips to the park, long naps and human cuddles."
The brand is set to be especially appealing to Millennial pet owners, who are passionate about providing high-quality food and lifestyles for their furry companions. When it comes to getting the word out about its online-exclusive products, Jinx plans to "talk to the dog directly as the first-ever brand to do Direct-to-Dog Marketing."
Image Credit: Jinx