Nourish & Protect Targets Weight, Gut Health & Immunity in Dogs
Laura McQuarrie — February 25, 2022 — Lifestyle
References: tails & petfoodprocessing.net
Direct-to-consumer pet nutrition subscription service Tails.com recently released its first in-store dog food line called Nourish & Protect. The advanced nutrition solution for dogs targets common concerns related to weight, gut wellness and immunity, and the food is paired with a digital service that offers portion guidance and a personalized measuring scoop to support the needs of different dogs.
The all-new Nourish & Protect line includes dry kibble and a wet range, including kibble in Chicken & Rice and Salmon & Sweet Potato varieties and wet formulas include Chicken and Chicken & Cod varieties.
These new advanced nutrition pet food formulas for dogs can now be found at over 100 Sainsbury supermarkets across the UK.
The all-new Nourish & Protect line includes dry kibble and a wet range, including kibble in Chicken & Rice and Salmon & Sweet Potato varieties and wet formulas include Chicken and Chicken & Cod varieties.
These new advanced nutrition pet food formulas for dogs can now be found at over 100 Sainsbury supermarkets across the UK.
Trend Themes
1. Personalized Pet Nutrition - Opportunity for companies to offer personalized subscription services for pet nutrition that cater to individual health concerns and needs of pets.
2. Digital Support for Pet Nutrition - Innovations in developing digital services and personalized measuring tools to accompany pet food products can enhance overall pet health for consumers.
3. Advanced Pet Food Formulas - Opportunity for pet food companies to create advanced nutrition formulas that address common concerns related to pets' weight, gut wellness, and immunity.
Industry Implications
1. Pet Food Industry - The pet food industry can offer advanced nutritional solutions and personalized subscription services to cater to individual pet needs and address common health concerns of the pet.
2. Digital Pet Health Industry - The digital pet health industry can work in tandem with the pet food industry to provide personalized nutrition and measuring tools that enhance overall pet health and wellness.
3. Pet Retail Industry - Opportunity for specialty pet retailers to carry and market advanced nutrition pet food formulas and create partnerships with pet food and digital health companies to provide holistic pet care services.
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