Direct-to-consumer pet nutrition subscription service Tails.com recently released its first in-store dog food line called Nourish & Protect. The advanced nutrition solution for dogs targets common concerns related to weight, gut wellness and immunity, and the food is paired with a digital service that offers portion guidance and a personalized measuring scoop to support the needs of different dogs.
The all-new Nourish & Protect line includes dry kibble and a wet range, including kibble in Chicken & Rice and Salmon & Sweet Potato varieties and wet formulas include Chicken and Chicken & Cod varieties.
These new advanced nutrition pet food formulas for dogs can now be found at over 100 Sainsbury supermarkets across the UK.
Why This Trend Is Growing
- Personalized Pet Nutrition
- Opportunity for companies to offer personalized subscription services for pet nutrition that cater to individual health concerns and needs of pets.
- Digital Support for Pet Nutrition
- Innovations in developing digital services and personalized measuring tools to accompany pet food products can enhance overall pet health for consumers.
- Advanced Pet Food Formulas
- Opportunity for pet food companies to create advanced nutrition formulas that address common concerns related to pets' weight, gut wellness, and immunity.
Industries Being Reshaped
- Pet Food Industry
- The pet food industry can offer advanced nutritional solutions and personalized subscription services to cater to individual pet needs and address common health concerns of the pet.
- Digital Pet Health Industry
- The digital pet health industry can work in tandem with the pet food industry to provide personalized nutrition and measuring tools that enhance overall pet health and wellness.
- Pet Retail Industry
- Opportunity for specialty pet retailers to carry and market advanced nutrition pet food formulas and create partnerships with pet food and digital health companies to provide holistic pet care services.
