The Rachael Ray Nutrish 'Big Life' dog food is being launched by the chef-headed brand that will provide pet owners with a way to support the nutritional needs of their large breed dog.
The pet food is formulated with dogs 30-pounds or larger in mind and is packed with a range of nutritious ingredients that will help to support the health needs of large dogs. The food comes in two varieties to choose from including Savory Chicken, Veggies & Barley and Hearty Beef, Veggies & Brown Rice.
Director of Marketing John Spain spoke on the new Rachael Ray Nutrish 'Big Life' dog food saying, "Big Life was crafted for the big dog in your life and not only does it offer a unique blend with tasty, savory morsels, but it also contains protein and fiber to help keep big dogs full and satisfied. We hope every big dog can experience not only a taste of the Big Life, but also the good life – just like Jellybean and the other dogs in our commercial — through the addition of this food in their diets.”
What's Driving This Trend
- Large-breed Dog Foods
- The launch of the Rachael Ray Nutrish 'Big Life' dog food presents an opportunity to create new and improved large-breed dog food options.
- Nutrient-dense Pet Foods
- The emphasis on nutritious ingredients in the Rachael Ray Nutrish 'Big Life' dog food highlights a trend towards more nutrient-dense pet food options.
- Specialized Pet Food Formulas
- The availability of separate formulas for different large-breed dogs' nutritional needs in the Rachael Ray Nutrish 'Big Life' dog food indicates a trend towards specialized pet food formulas.
Who This Affects Most
- Pet Food Manufacturing
- The launch of the Rachael Ray Nutrish 'Big Life' dog food presents a disruptive innovation opportunity for pet food manufacturers to create more specialized and nutritious pet foods.
- Pet Health and Wellness
- The emphasis on large-breed dog nutrition in the Rachael Ray Nutrish 'Big Life' dog food highlights an opportunity for companies in the pet health and wellness industry to focus on large-breed dog health needs.
- Pet Marketing
- The new Rachael Ray Nutrish 'Big Life' dog food campaign showcases how marketing efforts for pet products can be improved by highlighting specific health needs of pets, such as large-breed dogs.
