The Flora ProActiv spreads from Upfield have been revamped by the brand to help make them an applicable product for consumers seeking a healthier option for their lifestyle.
Featuring a new vegan formula, the spreads have a 100% plant-based recipe that's certified by the Vegan Society and will help consumers to easily manage their intake of cholesterol. The product update includes three varieties such as Buttery, Light and Olive Oil, which can be used across a multitude of recipes for a premium taste experience. The spreads will also showcase a new branding to highlight the plant-based recipe of each variety.
General Manager at Upfield David Salkelf spoke on the new products saying, "We’re committed to helping the UK create a better, more natural plant-based future and the relaunch of Flora ProActiv is another step forward for us as a business. With over six in every 10 Brits being diagnosed with abnormal levels of cholesterol, the problem is more prevalent than ever before. We’ve reformulated our Flora ProActiv recipe to be even better at helping consumers manage cholesterol, whilst also improving on our great taste.”
Key Themes Behind This Trend
- Plant-based Spreads
- Opportunities for companies to develop more vegan-friendly options to cater to the growing demand for plant-based and healthier alternative food products
- Cholesterol Management
- Developing products that help consumers manage their cholesterol levels could see increased demand due to the high number of people being diagnosed with abnormal levels
- Eco-friendly Packaging
- Opportunities arise for companies to consider more eco-friendly packaging alternatives as consumers become more environmentally conscious
Where This Applies
- Food and Beverage
- Food and beverage companies can further expand their product lines with new vegan-friendly spreads featuring plant-based ingredients
- Healthcare and Wellness
- Healthcare and wellness industries can capitalize on developing or promoting products that help consumers manage their cholesterol levels
- Packaging
- The packaging industry can explore alternative eco-friendly packaging material and designs to meet the demand for eco-friendliness from consumers
