The Violife Vioblock is a new plant-based butter alternative for consumers looking to enhance their favorite recipes with a vegan-friendly burst of flavor. The product from the Upfield-owned brand is reported to offer a butter-inspired flavor that is free from gluten, soya, nuts, lactose and preservatives, while also being fortified with vitamins B1, B2, B6, B12 and folic acid. The product is being launched in the UK at a price point of £2 at Asda store locations to start with additional retailers set to be announced soon.
UKI Marketing Manager Bianca Harris spoke on the new Violife Vioblock saying, "Launching our first butter alternative Vioblock is a milestone moment for Violife as we look to expand our product offering further within the dairy alternatives category. Always 100% vegan, Vioblock stays true to the core values of Violife, in that they are suitable for everyone to enjoy regardless of their dietary requirements and perform just as you would expect.”
Why This Trend Is Growing
- Plant-based Butter Alternatives
- The rise of plant-based butter alternatives presents an opportunity for the food industry to cater to the growing demand for vegan-friendly options.
- Vegan-friendly Fortified Foods
- The use of fortified ingredients in vegan-friendly foods presents an opportunity for the food industry to create more nutritious plant-based alternatives.
- Expansion of Dairy Alternatives Category
- The expansion of the dairy alternatives category presents an opportunity for brands to capitalize on the growing popularity of plant-based options.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can expand their product offerings by developing more plant-based butter alternatives and fortified vegan-friendly products.
- Health and Wellness
- The health and wellness industry can capitalize on the growing demand for plant-based alternatives by developing fortified vegan-friendly products that promote overall health and wellbeing.
- Retail
- Retailers can benefit from the expansion of the dairy alternatives category by offering a wider range of plant-based options to cater to the growing demand for vegan-friendly products.
