Cristian Fowlie is an award-winning Canadian artist who recently partnered with Canadian cannabis brand Canaca for its latest national campaign. The purpose of the creative partnership is to retell the origin stories of Canaca’s core strains — the Mango, the Jean Guy, the White Widow, and the Alien Dawg, through illustrations. The cannabis branding campaign is told in Cristian Fowlie's distinct style.
Companies such as Canaca are consistently searching for ways to elevate the consumer experience and to break the stigma surrounding marijuana. By embracing heritage and communicating through an easy-to-comprehend (and often calming) art form, Canaca liberates its product from prejudice.
Image Credit: Cristian Fowlie