Pepsi collaborated with the Bravo TV network to create a limited edition sparkling rosé cola. The beverage will contain zero calories and it will also be non-alcoholic. It will also be revealed during BravoCon, located in New York City, during an episode of 'Watch What Happens Live with Andy Cohen'. The rosé cola was inspired by Lisa Vanderpump, who is a TV star on the Bravo network and will guest star on the show when the beverage is revealed.
Creating the rosé cola could be a creative way for Pepsi to market itself, as there could be a demand for the beverage. Additionally revealing the limited-edition drink on the show could promote the network, as well as the content it hosts.
Image Credit: PepsiCo