A new set of limited-edition Mini Babybel packs have been unveiled by the brand to help offer consumers a way to enjoy the product in a different manner. The Babybel Mini Melters pack includes individual servings of cheese along with a specialized mini cheese melter that can be used for warming up the product in the microwave. The new product variety is positioned as a way to capitalize on the popularity of melted cheese during the winter months as well as the increasing number of consumers who opt to spend time at home instead of going out
Group Brand Manager Gaelle Vernet spoke on the limited-edition Mini Babybel packs saying, "The limited edition launch of Babybel Mini Melters for winter is set to inspire further usage and drive volume by offering a fun new way to enjoy the cheese snack. Set to appeal to adults and kids alike, Mini Melters offer a new way to enjoy Mini Babybel’s natural cheese with no added colors or preservatives this winter."