There are few things better and melted cheese and now you get that delicious gooey texture even quicker with Trader Joe's new Raclette Sliced Cheese.
For those unfamiliar, Raclette is the named for a Swiss dish that involves heating cheese and scraping off the melted part onto slices bread, potatoes, and other veggies. Raclette cheese is the Swiss cheese specifically marketed for this melting process due to its satisfying melting properties.
Trader Joe's Raclette Sliced Cheese takes this beloved Swiss cheese and offers it up in a pre-sliced, ready-to-melt format. This makes it incredibly easy to pop a slice of cheese over your favorite foods and add a blanket of melted cheese in just minutes – all your need to add is heat.
Image Credit: Trader Joe's
What's Driving This Trend
- Pre-sliced Cheese
- Opportunity to innovate on other types of cheese that can be sold in a pre-sliced, ready-to-melt format.
- Convenient Melting Solutions
- Innovation opportunity to provide additional products that offer convenient and quick melting solutions for consumers.
- Alternative Raclette Cheeses
- Opportunity to create and market alternative cheeses with melting properties similar to Raclette that are better suited for specific taste preferences and dietary needs.
Who This Affects Most
- Dairy Industry
- There is an opportunity to innovate and create new products that offer unique melting properties to compete with Trader Joe's Raclette Sliced Cheese.
- Food Industry
- Food manufacturers can explore incorporating melting cheese into recipes to offer convenient and quick meal solutions for consumers with busy lifestyles.
- Retail Industry
- Retailers can capitalize on the growing trend for quick and easy meal solutions by offering a wider variety of pre-sliced cheeses for consumers to choose from.
