The New Kill Cliff CBD Performance Drinks Come in Two Flavors
Michael Hemsworth — November 20, 2019 — Marketing
References: killcliffcbd & preparedfoods
Two new Kill Cliff CBD performance drinks have been launched by the brand to offer consumers a functional wellness product that's packed with an array of beneficial ingredients.
The drink flavors include Mango Tango and The G.O.A.T. (Grape-est of All Time), which are each formulated with 25mg of broad-spectrum CBD in each 12 ounce serving. The drinks are also enhanced with B vitamins and minerals along with electrolytes, taurine, ginger root extract, green tea extract and inositol to help with post-workout recovery.
Chief Operating Officer of Kill Cliff John Timar spoke on the new Kill Cliff CBD performance drinks saying, "Most products are simply cheap gimmicks to deliver CBD. We took a very different approach in creating a beverage loaded with functional ingredients to aid in physical and mental wellness, and we focused on delivering a product with an incredible taste. This is what our customers demand and we deliver. There’s just nothing else like it on the market. The new flavors are already a big hit with buyers and we can’t wait to share them with the masses.”
The drink flavors include Mango Tango and The G.O.A.T. (Grape-est of All Time), which are each formulated with 25mg of broad-spectrum CBD in each 12 ounce serving. The drinks are also enhanced with B vitamins and minerals along with electrolytes, taurine, ginger root extract, green tea extract and inositol to help with post-workout recovery.
Chief Operating Officer of Kill Cliff John Timar spoke on the new Kill Cliff CBD performance drinks saying, "Most products are simply cheap gimmicks to deliver CBD. We took a very different approach in creating a beverage loaded with functional ingredients to aid in physical and mental wellness, and we focused on delivering a product with an incredible taste. This is what our customers demand and we deliver. There’s just nothing else like it on the market. The new flavors are already a big hit with buyers and we can’t wait to share them with the masses.”
Trend Themes
1. Functional Wellness CBD Drinks - Opportunity for brands to create functional wellness drinks infused with CBD that offer an array of beneficial ingredients.
2. Enhanced Recovery Beverages - Opportunity to develop beverages with enhanced recovery properties, incorporating ingredients like B vitamins, minerals, electrolytes, and plant extracts.
3. Demand for Tasty CBD Products - Market gap for CBD products that prioritize taste and flavor, appealing to customers who seek both functional benefits and a great taste experience.
Industry Implications
1. Health and Wellness Beverages - Opportunity for brands in the health and wellness beverage industry to incorporate CBD into their product offerings.
2. Sports and Fitness Supplements - Opportunity for the sports and fitness supplements industry to expand their product range by incorporating CBD and functional ingredients for enhanced recovery.
3. CBD Food and Beverage - Opportunity for the CBD food and beverage industry to create innovative and delicious CBD-infused products that appeal to a broad consumer base.
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