Kill Cliff, the clean energy drink brand, recently expanded its portfolio with the introduction of Laser Lemons -- a clean caffeine CBD beverage. The Kill Cliff Octane blend combines high levels of caffeine and CBD, providing people with the energy they need and blending it with CBD for a smoother effect. Laser Lemons has 125mg of clean caffeine and 25mg of CBD, with a lemon explosion infused with ginger, honey, and herbs. Moreover, it has zero sugars and contains Vitamin B, electrolytes, and only 15 calories.
John Brenkus, Kill Cliff CMO, adds, “We have been innovating in the CBD category since early 2019 and we’re proud to have built the most dominant CBD beverage company in America. We continue to expand our audience through groundbreaking, fresh product innovation. Octane’s success stems from giving consumers all the benefits of caffeine smoothed over with CBD.”
What's Driving This Trend
- Clean Energy Drinks
- Opportunity to innovate new and healthier energy drinks that combine caffeine with natural ingredients and supplements for added health benefits.
- CBD Beverages
- Opportunity to create beverages that utilize the health benefits of CBD to provide a smoother and more enjoyable experience for consumers.
- Low Calorie Drinks
- Opportunity to offer beverages with low calorie counts to appeal to health-conscious consumers who value healthier options.
Who This Affects Most
- Beverage Industry
- Opportunity for the beverage industry to create new products that cater to health-conscious consumers looking for innovative and healthier options.
- CBD Industry
- Opportunity to explore the use of CBD in different industries and create new products that cater to consumers seeking the health benefits of CBD.
- Sport Nutrition Industry
- Opportunity to formulate new sports drinks that provide the necessary energy and nutrients for athletic performance, without the added sugars and calories.
