The iconic McDonald's paper bag might be entering the luxury fashion market as this tongue-in-cheek campaign might suggest. Fast food companies are great at starting playful dialogues with other brands and McDonald's has done that time and time again -- especially in light of the QSR's rivalry with Burger King. This time, however, the beloved restaurant targets a high-fashion designer.
As Alexander Wang is known to endlessly experiment with the boundaries of contemporary fashion, the designer released a Satun Lunch Bag Clutch that is minimalist and authentic. It retails for € 340. Capturing the similarity between the extravagantly priced high fashion offering and McDonald's paper bag, the fast food establishment launches a cheeky ad that redirects the focus.
Image Credit: McDonald’s KSA, Alexander Wang