The Trek Protein Flapjacks have been rebranded by the brand to help draw in consumers who are seeking to stave off hunger when partaking in sports or simply make healthier food choices each day.
The new branding puts a triangle emblem on each of the bars that will clearly outline the benefits of each one, which includes the protein level as well as their gluten-free and vegan profile. The branding will be used across the whole range of bars that includes four flavors such as Cocoa Coconut, Cocoa Oat, Morning Berry and Original Oat.
Trek Brand Manager Georgie Crook spoke on the new Trek Protein Flapjacks branding saying, "We’re delighted to be rolling out a fresh new look across our popular range of flapjacks. Having conducted extensive shopper research last year, we are now able to pinpoint how Trek can help shoppers navigate an increasingly crowded and confusing market, by ensuring our bestselling products are easy to find in store."