The New KKW Fragrance Collection is Inspired by Diamonds
Kalina N — November 13, 2019 — Pop Culture
References: instagram & designtaxi
The latest KKW fragrance collection is spotlighted in a chic Kardashian-inspired campaign. The imagery sees Kim, Kourtney, and Khloé elegantly posing with large renditions of the new perfumes' bottle design.
There is a total of three new aromas in the KKW fragrance collection. Each one is inspired by diamonds, hence, the official name of the capsule is the 'Diamond Collection.' Each newly released fragrance is tied to one of the sisters. Kim embraces the Diamond which is described as boasting a "ylang-ylang and exotic Sampaguita bloom." The Pink Diamond, which is Khloé's, has “notes of Italian bergamot and sun-drenched driftwood.” Finally, Kourtney's Yellow Diamond evokes a floral scent with "sugar-coated ginger."
For those wishing to purchase the sents, the KKW fragrance collection will be made available at $40 USD per bottle or $110 USD as a bundle.
Image Credit: Instagram @kkwfragrance
There is a total of three new aromas in the KKW fragrance collection. Each one is inspired by diamonds, hence, the official name of the capsule is the 'Diamond Collection.' Each newly released fragrance is tied to one of the sisters. Kim embraces the Diamond which is described as boasting a "ylang-ylang and exotic Sampaguita bloom." The Pink Diamond, which is Khloé's, has “notes of Italian bergamot and sun-drenched driftwood.” Finally, Kourtney's Yellow Diamond evokes a floral scent with "sugar-coated ginger."
For those wishing to purchase the sents, the KKW fragrance collection will be made available at $40 USD per bottle or $110 USD as a bundle.
Image Credit: Instagram @kkwfragrance
Trend Themes
1. Diamond-inspired Fragrances - The use of diamonds as inspiration for fragrances presents an opportunity for luxury and exclusivity in the fragrance industry.
2. Celebrity-inspired Fragrance Lines - Celebrity-endorsed fragrances offer an opportunity for personal branding and mass appeal in the fragrance industry.
3. Bundled Fragrance Collections - Fragrance bundling presents a marketing opportunity for brands to introduce the consumer to different product offerings while providing an attractive deal.
Industry Implications
1. Fragrance Industry - The fragrance industry can leverage diamond-inspired fragrances to target exclusive clientele and niche markets.
2. Celebrity Branding Industry - The celebrity branding industry can use the endorsement of celebrities to create unique products and capitalize on mass appeal.
3. Retail Industry - Retailers can bundle fragrance products to create attractive deals that introduce customers to different product offerings while also increasing sales revenue.
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