The New Yayoi Kusama x Louis Vuitton Fragrance Collection is Colorful
Katherine Pendrill — December 23, 2022 — Fashion
References: hypebae
After a successful collaboration back in 2012, Louis Vuitton has once again teamed up with Yayoi Kusama on a brand new Yayoi Kusama x Louis Vuitton fragrance collection.
The new Yayoi Kusama x Louis Vuitton fragrance collection gives three of the fashion house’s signature perfumes a bright and colorful makeover inspired by Kusam's signature Infinity Dots. The Attrape-Rêves scent features colorful polka dots, which pairs perfectly with the scent of peonies. On the other hand, the L’Immensité fragrance has a more muted color palette of black, white, and grey polka dots, which pairs with the perfume's ginger and grapefruit scents. Lastly, the Spell On You fragrance gets a bright red Infinity Dots pattern to match its iris pallida and rose notes.
Drop 1 of Yayoi Kusama x Louis Vuitton’s fragrance collection is coming on January 6, 2023, while Drop 2 is slated for March 31, 2023.
Image Credit: Louis Vuitton, hypebae
The new Yayoi Kusama x Louis Vuitton fragrance collection gives three of the fashion house’s signature perfumes a bright and colorful makeover inspired by Kusam's signature Infinity Dots. The Attrape-Rêves scent features colorful polka dots, which pairs perfectly with the scent of peonies. On the other hand, the L’Immensité fragrance has a more muted color palette of black, white, and grey polka dots, which pairs with the perfume's ginger and grapefruit scents. Lastly, the Spell On You fragrance gets a bright red Infinity Dots pattern to match its iris pallida and rose notes.
Drop 1 of Yayoi Kusama x Louis Vuitton’s fragrance collection is coming on January 6, 2023, while Drop 2 is slated for March 31, 2023.
Image Credit: Louis Vuitton, hypebae
Trend Themes
1. Colorful Fragrance Collections - Collaborations between high-end brands and contemporary artists would increase to launch bright and colorful perfume ranges.
2. Patterned Perfume Bottles - Designers would come up with creative concepts to create colorful and patterned perfume bottles, which will drive the sales of the perfume industry.
3. Signature Scents with Artistic Packaging - Perfume brands would leverage collaboration with famous artists to redesign packaging as they create brand value through creative product design.
Industry Implications
1. Fashion and Luxury Goods - The fashion and luxury goods industry would grow as more collaborations are made with contemporary artists for fragrance collections.
2. Perfume Industry - E-commerce perfume companies embracing the shift towards more dynamic packaging design might gain a competitive edge in the fragrance market.
3. Art and Design Industry - Contemporary artists would have more opportunities to market their work and expand their audience through collaborations with notable brands for creative packaging designs.
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