Boston Pizza Promotes Its Christmas 'Za in a Very Unconventional Way
Kalina Nedelcheva — November 18, 2019 — Marketing
A collaboration between beloved dining establishment Boston Pizza and creative advertising agency john st. results in a festive musical pizza box. This is not the first time the two businesses are partnering. In fact, they have a long history of doing so — from the in-box miniature patio set to the pizza in bed innovation for Father's Day.
Now, the holiday-inspired collaboration between the two delights consumers visually, musically, and in terms of flavor. Boston Pizza debuts its tasty limited-edition offering for Christmas — "a full turkey dinner on top of a pizza." The menu item is delivered to hungry individuals in a musical pizza box that performs the 'Chorus of the Pizza' when opened.
Image Credit: john st.
Now, the holiday-inspired collaboration between the two delights consumers visually, musically, and in terms of flavor. Boston Pizza debuts its tasty limited-edition offering for Christmas — "a full turkey dinner on top of a pizza." The menu item is delivered to hungry individuals in a musical pizza box that performs the 'Chorus of the Pizza' when opened.
Image Credit: john st.
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