The VidCon US 2019 event was hosted this past summer in Anaheim. California and brought together a roster of top content creators and YouTube stars from around the globe. The event was a hit among Gen-Z audiences and featured Q&A sessions and talks with influencers across topics like beauty, fashion, comedy, gaming and more.
The event's VidCon US 2019 trailer celebrated 10 years of the annual event and featured anniversary messages from familiar faces like makeup artist Patrick Starrr and more. With tickets for Vidcon's 2020 event already on sale, those interested can also check out notable highlights from past events within the ad to get a taste of what to expect this year.
As social media influencers become prevalent, their Gen-Z reach is proving more vast and authentic than that of traditional celebrity brand ambassadors or models. VidCon brings together these talented content creators while giving their online following the chance to interact with them face to face.
What's Driving This Trend
- Influencer Marketing Events
- Creating events where social media influencers can interact with their followers face to face provides unique and authentic marketing opportunities for brands.
- Event Trailers
- Creating engaging trailers for events can help generate excitement and interest among potential attendees.
- Gen-z Events
- Designing events specifically for Gen-Z audiences can create a tailored experience that leads to increased engagement and attendance.
Who This Affects Most
- Marketing and Advertising
- Incorporating social media influencers into marketing campaigns can lead to more authentic and effective brand messaging.
- Event Planning
- Developing events that cater to the interests and preferences of specific target audiences can lead to increased attendance and engagement.
- Content Creation
- As the demand for engaging and authentic content continues to rise, creating events that highlight talented social media influencers can provide new and exciting content opportunities for brands and creators alike.
