Ubisoft, the Canada-based game development studio, announced that it will be hosting a special live showcase event titled 'Ubisoft Forward' on September 10th, 2022. This event will provide updates to fans of the brand on what Ubisoft is currently planning for its different intellectual properties, such as Assassin's Creed, Mario + Rabbids, and Ghost Recon.
A representative for Ubisoft stated that fans can "also expect some news on the latest seasons, characters, and content from your favorite live games, like Brawlhalla, For Honor, The Crew 2, Anno 1800, The Division 2, Ubisoft+ and more." This is an excellent statement from the company as it shows its intentions to continue to support these titles, even when some of them are more than five years old at this point.
The Ubisoft Forward event can be viewed live on Ubisoft's YouTube channel. It will also be uploaded after the event for fans who could not catch it live.
Image Credit: Ubisoft
What Makes This Trend Stand Out
- Live Game Updates
- Providing live updates to fans on favorite intellectual properties and games present opportunities for disruptive innovation in live gaming experiences and community engagement.
- Sustained Support for Legacy Games
- Continued support for games that are more than five years old shows opportunities for disruptive innovation in game preservation and extending longevity of intellectual properties.
- Virtual Showcases
- Hosting virtual showcases can provide disruptive innovation opportunities in event production and online community building.
Sectors Adopting This
- Gaming
- The gaming industry presents opportunities for disruptive innovation in live gaming experiences, community engagement, and game preservation.
- Event Production
- Virtual showcases offer opportunities for disruptive innovation in event production, engaging virtual communities, and digital marketing.
- Online Communities
- Online communities present opportunities for disruptive innovation in community building, engagement strategies, and gamification.
