With Halloween around the corner, advocacy group Chiefs of Ontario worked design agency BBDO Toronto to stop inaccurate and racists portrayals of different races on Halloween with the #NotaCostume campaign. The initiative discusses cultural appropriation, specifically with Indigenous people whose cultural garments are often "borrowed" or "misconstructed" on this holiday.
The #NotaCostume campaign asks encourages those who want to dress as an Indigenous person to dress up like an Indigenous firefighter, doctor, lawyer, pilot, or any professional "because that's what an Indigenous person is." The aforementioned Indigenous person costumes will be on sale at Tronto-based costume Theatrics Plus.
The #NotaCostume campaign will roll out on social media and through PR.
Image Credits: Peter Andrew Lusztyk