Designed for the Summer 2022 season, Toronto streetwear imprint NOCTA plans to release a new collection centered around the themes of basketball. Drake expands his range as a Toronto Raptors fan, also spending time playing the sport himself at the OVO-themed home gym.
The upcoming collection is full of classic silhouettes including hoodies, shorts, socks, and t-shirts. As imagined, the highly anticipated range will be adorned with logo accents including the NOCTA text and Nike Swoosh logo details. SOme of the items will also be marked with phrases that are themed around a team concept including one that reads "Sometimes You Sometimes Me Always Us." The collection is set to drop off later next week online on July 27th.
Image Credit: NOCTA
Key Themes Behind This Trend
- Basketball Fashion
- Opportunity for sport and fashion industries to collaborate on basketball-themed apparel and accessories.
- Athletic Streetwear
- Potential for fashion brands to create urban, sporty clothing that appeals to a wider audience.
- Celebrity-endorsed Apparel
- Chances for popular entertainers to partner with fashion labels or start their own clothing lines.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend by creating unique, artistic designs for basketball-inspired clothing.
- Sportswear
- The sportswear industry can collaborate with fashion labels to incorporate athletic elements into streetwear clothing.
- Entertainment
- Celebrities can expand their personal branding and create new revenue streams by endorsing or creating their own clothing labels.
