Jenny Packham debuts the Spring 2019 line-up of haute couture bridal wear with a wide range of silhouettes that communicate everything from all-out glamour to delicate elegance. The 30th-anniversary show of the fashion label is celebrated with a Spring 2019 runway at the Ritz London. This was the establishment's first hosting of an event of this kind and the haute couture bridal wear was appropriately exhibited in an ambiance of light romanticism.
Jenny Packham believed that the setting "was evocative of her new collection" that "drew style cues from the Jazz Age," as well as the world of sophistication and festivities of F. Scott Fitzgerald novels. Jenny Packham's presentation ties in perfectly with the Ritz's interior, blending an exquisite ambience of status and haute couture bridal wear.