Tinder is officially testing its first video-based feature, Tinder Loops, with iOS users in Canada and Sweden. The new feature will allow users to create short two-second long looping videos -- much like a GIF or Instagram's Boomerang feature -- that they can then add to their profile. The idea behind Tinder Loops is that it will allow users to showcase unique abilities on their profile to add a level of uniqueness to each person.
Tinder is currently working on letting users add nine Tinder Loops to their profile instead of the six photos they already get. The decision to test videos was done as the company believes they best showcase users' personalities and will result in a greater number of matches. According to Brian Norgard, Chief Product Officer at Tinder, "Loops represents the next step in the evolution of our classic profile."
Image Credit: Tinder