The Hug Trench is a unique combination of technology, fashion and hug science.
A trench coat never goes out of style—neither does a really good hug. Since the creators of the Hug Trench really like hugs, they decided to combine two of the best things in life and create a trench coat that lets you give and receive the perfect hug. It’s a hug, but fashion.
Can fashion spread good vibes? The Answer is yes. Swedish multinational fashion brand Monki created the Hug Trench as the World’s First Hug-Optimized Coat. Hug Trench is a collaboration by Monki and innovation agency ODD Company.