Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Monki Created an Outerwear Piece to Deliver the Perfect Hug
The Hug Trench is a unique combination of technology, fashion and hug science.
A trench coat never goes out of style—neither does a really good hug. Since the creators of the Hug Trench really like hugs, they decided to combine two of the best things in life and create a trench coat that lets you give and receive the perfect hug. It’s a hug, but fashion.
Can fashion spread good vibes? The Answer is yes. Swedish multinational fashion brand Monki created the Hug Trench as the World’s First Hug-Optimized Coat. Hug Trench is a collaboration by Monki and innovation agency ODD Company.
A trench coat never goes out of style—neither does a really good hug. Since the creators of the Hug Trench really like hugs, they decided to combine two of the best things in life and create a trench coat that lets you give and receive the perfect hug. It’s a hug, but fashion.
Can fashion spread good vibes? The Answer is yes. Swedish multinational fashion brand Monki created the Hug Trench as the World’s First Hug-Optimized Coat. Hug Trench is a collaboration by Monki and innovation agency ODD Company.
