Coca-Cola recently announced the launch of the new Coca-Cola with Coffee, a new product innovation that will reinvigorate and refresh Canadians’ coffee routines. This new product "sips like a Coke and finishes like a coffee." This Coca-Cola is infused with Brazilian coffee. It is designed for people on the go who enjoy the uplifting and refreshing taste of Coca-Cola as well as the familiar taste of coffee.
The new Coca-Cola with Coffee is available in two signature flavors: Vanilla and Dark Blend. Each 355 mL can contains 49 mg of caffeine and will be available in stores across the country. The new offering in Canada follows the American launch of the product line, which includes Mocha, Vanilla, Dark Blend, and Caramel.
Image Credit: Coca-Cola
Why This Trend Is Growing
- Coffee-soda Fusion
- There is an opportunity for beverage companies to explore coffee-soda hybrid products similar to Coca-Cola with Coffee.
- Convenience Beverages
- The trend of beverage products designed for people on the go is a disruptive opportunity for the industry, as consumers prioritize convenience in their purchases.
- Caffeine-infused Beverages
- The addition of caffeine to non-traditional caffeinated products, such as soda, presents a disruptive opportunity in the beverage industry for added functionality to existing products.
Industries Being Reshaped
- Beverage Industry
- The beverage industry has the potential to innovate with the intersection of traditional beverages with coffee and caffeine through research and development.
- Convenience Stores
- The convenience store industry is primed to take advantage of the trend towards on-the-go beverage products like Coca-Cola with Coffee.
- Coffee Industry
- The coffee industry can explore collaborations with the soda industry to create hybrid coffee-soda products to expand their offerings and potential consumer base.
