BrandBox is a New Retail Concept Bridging Physical and Digital
Laura McQuarrie — November 17, 2018 — Business
References: brandbox & prnewswire
Macerich a leading owner, operator and developer of major retail properties, is now introducing a new retail concept by the name of BrandBox, which caters to digitally native brands that want to offer retail spaces to complement their e-commerce channels.
BrandBox gives its members the opportunity to create a fully functional retail store in a matter of weeks based on its unique aesthetic and approach to business. BrandBox members will also be able to track their impact their physical stores have on e-commerce growth, thanks to integrated plug-and-play technology, WiFi and retail analytics.
The first BrandBox location is opening in Tysons, VA, with brands like Winky Lux, Naadam, Nectar Sleep and UrbanStems and others that are looking to grow their presence beyond the digital world.
BrandBox gives its members the opportunity to create a fully functional retail store in a matter of weeks based on its unique aesthetic and approach to business. BrandBox members will also be able to track their impact their physical stores have on e-commerce growth, thanks to integrated plug-and-play technology, WiFi and retail analytics.
The first BrandBox location is opening in Tysons, VA, with brands like Winky Lux, Naadam, Nectar Sleep and UrbanStems and others that are looking to grow their presence beyond the digital world.
Trend Themes
1. Digital Native Brands - Opportunity to create physical stores that complement e-commerce channels.
2. Integrated Retail Technology - Plug-and-play technology, WiFi, and retail analytics provide insights on physical store impact.
3. Flexible Retail Spaces - Fully functional retail spaces can be created in a matter of weeks based on a unique aesthetic and approach.
Industry Implications
1. Retail - Digital native brands can leverage physical stores to enhance their online presence.
2. E-commerce - Integrated retail technology offers insights on the impact of physical stores on e-commerce growth.
3. Real Estate - Flexible retail spaces provide opportunities for property owners to attract digitally native brands.
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