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Youth-Centric COLLUSION Celebrates Millennials & Gives Them a Voice

 - Sep 6, 2018
References: instagram & hypebeast
COLLUSION is a newly launched modern youth fashion brand that curates chic streetwear for the contemporary Millenial. Initiated by popular e-commerce retailer ASOS, the entire philosophy of the brand zeroes in on youth culture and the reality of its extension into the world. Not yet fully released, HYPERBEAST reports that "six emerging artists, activists, students and creatives" have been hard at work, developing a modern youth fashion collection that makes bold statements with a stylish flair.

The campaign that debuts COLLUSION is produced with the help of director Dan Emmerson and photographer Tom Sloan. To communicate its interest in youth culture, the label taps into 100 young people from across Britain and asks them a question — "What do you wish for, in the year you come of age?"

Photo Credits: Tom Sloan