This icy lookbook photography presents an aesthetically pleasing approach that takes advantage of a breathtaking location to produce meaningful and engaging visuals to promote a product. This is yet another attempt from Highsnobiety to enter the fashion industry via a collaboration. Earlier in the week, the online platform announced a partnership with New York-based outerwear label THE ARRIVALS that was scheduled to produce a performance-forward nylon shell puffer jacket.
The product is highlighted in this lookbook photography series which is shot by Adam Rodriguez. The images not only explore the stunning and breathtaking landscape of Iceland but also effortlessly highlight the versatility and style of the AER Puffer Coat. All proceeds from the collaboration will be donated to The Carbon Fund.
Photo Credits: Adam Rodriguez