South Korea-based brand KANCO launches a fall streetwear collection for 2018 that exudes comfort and elegance. Kickstarted by parent company LIFUL, the label has now gone independent since the debut of its breezy offerings for Spring/Summer 2018.
The aesthetic of the Fall/Winter 2018 garments is the epitome of contemporary fashion. KANCO focuses on minimalist apparel that presents the consumer with slouchy, cozy and unisex silhouettes. Amid the hyper-minimalist button-ups, tees, hoodies, pants and the like, the label leaves its mark with some strong logo placement. Moreover, KANCO utilizes a sizable color palette for its fall streetwear collection. The outfits are meticulously styled in the lookbook, instilling the sense that the pieces in the South Korean label are self-referential and can form a sleek stylish outfit for the contemporary urban dweller.
Why This Trend Is Growing
- Minimalist Fashion
- Fashion brands can focus on minimalist apparel that presents consumers with slouchy, cozy, and unisex silhouettes, with logo placement and a sizable color palette.
- Unisex Clothing
- Introducing unisex clothing that is slouchy and cozy and focuses on self-referential pieces that instill a sense of sleek style for the contemporary urban dweller.
- Self-referential Apparel
- Brands can focus on self-referential apparel that forms sleek and stylish outfits for the contemporary urban dweller with an emphasis on minimalism.
Industries Being Reshaped
- Fashion Industry
- Fashion industry players can take inspiration from KANCO’s ultra-minimalist streetwear collections to create clothes for the contemporary urban market.
- Streetwear Industry
- Streetwear industry players can take inspiration from KANCO’s logo placement and color palette to create ultra-minimalist streetwear collections with a sleek design.
- Urban Clothing Industry
- Urban clothing industry players can focus on creating slouchy, cozy, and unisex silhouettes with strong logo placements and a large color palette to create self-referential apparel for the contemporary urban market.
