Up and coming fashion label KROST introduces its newest collection of menswear and womenswear designed for the Spring/Summer 2022 season. This time around, the brand spotlights the themes of community and natural life. The seasonal range is made up of 14 pieces in total and features items including high-quality knitwear in neutral tones and black.
The hoodies in the capsule are made up of French terry and cotton pique fabrics. The rest of the capsule includes polo shirts, shorts, pullover tops, as well as a chain stitch and blanket stitch embroidery for a unique feel. To honor this seasonal drop, the brand works with Basic.Space, a social commerce platform to host a community event with the New York Restoration Project.
Image Credit: KROST
What Makes This Trend Stand Out
- Nature-inspired Fashion
- There is an opportunity for fashion brands to incorporate nature motifs and sustainable materials into their products to offer eco-friendly options to consumers.
- Community-driven Brands
- Fashion brands can build communities through partnerships with social commerce platforms and non-profit organizations that align with their brand values to foster brand loyalty and increase social impact.
- Capsule Collections
- Creating limited capsule collections that are released seasonally can create a sense of urgency for consumers, driving sales and brand recognition.
Sectors Adopting This
- Fashion and Apparel
- The fashion industry can leverage nature and community-driven themes to create innovative and sustainable designs that appeal to environmentally conscious consumers and build brand loyalty through community involvement.
- Social Commerce
- Social commerce platforms can partner with fashion brands to host community events and exclusive drops that give consumers a sense of belonging and exclusivity while driving sales and increasing brand recognition.
- Non-profit Organizations
- Non-profit organizations can partner with fashion brands to raise awareness for environmental and social issues while building brand loyalty through shared values and community involvement.
