The Harley-Davidson motorbike that debuted during the Milan Motorcycle Show marks the company's first venture in the world of automatic, sustainable vehicles. Dubbed 'the LiveWire,' the product is said to be released in 2019.
The model essentially appeals to a younger audience and is designed to drive new consumers to the Harley-Davidson brand. For one, the eco-conscious design of the LiveWire is sure to appeal to the planet-friendly Millenial audience. Secondly, the Harley-Davidson motorbike boasts an easy-to-navigate design with its "twist-and-go" set-up. Thus, riders do not have to worry about the clutch and throttle, when they are trying to shift gears.
Harley-Davidson is planning to eventually expand its offerings of electric motorcycles to include even more new rider-friendly models that are "lighter, smaller and [...] more accessible" than the LiveWire.
Key Themes Behind This Trend
- Sustainable Motorbikes
- The emergence of sustainable motorbikes, like Harley-Davidson's LiveWire, presents an opportunity for companies to tap into the eco-conscious market.
- Automatic Motorbikes
- The rise of automatic motorbikes, such as the LiveWire, paves the way for innovative features and designs that cater to the needs of newer and younger riders.
- Electric Motorcycle Expansion
- The expansion of electric motorcycles offers potential for companies to develop lighter, smaller, and more accessible models, opening the market to a broader range of consumers.
Where This Applies
- Motorcycle Manufacturing
- Motorcycle manufacturers can explore the production of sustainable and automatic motorbikes to stay ahead in the evolving market.
- Electric Vehicle Industry
- The emergence of electric motorbikes presents an opportunity for the electric vehicle industry to diversify and expand its product offerings.
- Youth Lifestyle Brands
- Youth lifestyle brands can tap into the automatic motorbike trend to reach a younger audience, providing products that cater to their needs and preferences.
