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The New Starbucks Reserve Store is Open at the Brand's Seattle Headquarters

 - Feb 28, 2018
References: starbucksreserve & grubstreet
The Starbucks Reserve store is the coffee giant's latest venture and has the brand exploring into the upscale food court craze. The first Reserve location recently opened in the brand's Seattle headquarters and is the first of a planned 1,000 similar locations. This new Starbucks Reserve store is essentially an open marketplace space that will offer the full suite of luxury-branded coffees and will also feature freshly baked foods, Italian-inspired bites and even cocktails. The current location in Seattle is a massive space that is currently offering exclusive drinks and features the first full in-house Princi Bakery.

The launch of this Starbucks Reserve marks the fifth Starbucks offshoot, following the success of the regular cafes, Reserve Roasteries, Reserve bars and express stores. This new iteration of store essentially combines all the elements Stabucks has used in previous locations and offers a large space in which customers can indulge in all things Starbucks.

Image Credit: Joshua Trujillo