The direct-to-consumer approach to business has definite benefits — from no retail markups and overhead costs to the convenience of purchase, but the informed buyer might be at risk. It is one thing to know the qualities of a product, it is another to feel them in person. Hence, despite the efficiency of e-commerce shops, the process lacks a really integral component of the buying ritual.
Batch — a concept store in San Francisco, completely changes the game for direct-to-consumer brands. The brick-and-mortar establishment offers a space where online-only goods can be displayed and interacted with. Collections are presented in "batches" that last about eight to 10 weeks on average. Thus, Batch fills the missing link and ultimately connects e-commerce stores with the informed buyer on a more intimate level.
Photo Credits: R. Brad Knipstein