Luxury auto brand Lexus has recently added to New York City's trendy meatpacking district with its new venture, Intersect by Lexus. Unlike the chic boutiques, art galleries and various clubs in the area Lexus is focusing on fostering creativity in its new space. This new venture into experimental marketing will set up Intersect by Lexus as a hideaway for creative minds to come together, exchange ideas and seek inspiration. The hub will seve as the brand's larger goal of supporting innovation through local and global events.
Housed in a fairly expansive space, this installation is intended to draw in those with or without an interest in cars. The space is elegantly welcoming and invites people to come in and enjoy food while also crossing paths with creators of fashion, art, design, entertainment, technology and more.
Image Credit: Lexus
Creative Connection Hubs
More Stats +/-
Physical eCommerce Store Pop-Ups
American-Styled Diner Pop-Ups
Debuting Designer Pop-Ups
3D Printing Design Exhibits
Multi-Sensory Fabric Pop-Ups
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