Opening at nine Macy's stores over the holiday season, the Facebook Small Business Pop-Ups will bring 100 digital-native brands and small businesses to physical retail locations. Opening in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, the Facebook Small Business Pop-Ups will run until early February and will be produced in collaboration with Macy's holiday themes.
Some of the brands included in the Facebook Small Business Pop-Ups are Love Your Melon, Charleston Gourmet Burger Company and Two Blind Brothers. Facebook hopes that these pop-ups will better showcase the brands it supports and will hopefully draw more to the business platform. These pop-ups could also indicate a move Facebook could be making toward branded retail spaces.