Many events have been canceled due to the COVID-19 outbreak, however, businesses, organizations, and programmers have adapted by launching virtual versions of their activations—from digital fashion weeks to online spring pop-up markets.
The Sunnyside Shines Business Improvement District (Sunnyside Shines BID) was quick to convert its artisan spring pop-up market to the online environment. Originally scheduled to be held in Bliss Plaza, consumers had the opportunity to enjoy this event via Facebook Live. Each local vendor presented their favorite "handmade, artisanal, and [...] hyperlocal" products, and viewers were able to make a purchase via the vendor's website or even reserve items via the Facebook chat. As a result, this quick adaptation to a dramatically changed environment allowed the organizers to support local production.
Image Credit: Astor Apiaries, RNK Ceramics, Scent by Heaven